How to Back and Lay
Moving on from the basic method, punters have the option to Back and Lay. This, as the name suggests, involves placing two bets – a back bet for the win doubled up with the lay bet to lose. At first glance, it would seem that by making two bets there is no scope to make a profit, but if the technique is carried out correctly, a return can be guaranteed.
Match Betting
We’ll firstly look at matched betting which is the process of harnessing free bet offers from the sportsbooks in order to make a profit at the exchanges. Let’s say you claim a sign-up bonus that gives you a £10.00 free bet token in return for a qualifying bet of the same amount.
In the first instance, you would stake £10.00 at the sportsbook and then lay at the exchange, and here, we are aiming for just a small loss. Now, your free bet token has been made available, so you repeat the process of a back and a lay bet. This time, because you have only staked £10.00 of your own money – plus a freebie – a profit is certain provided you have done the maths correctly.
This is another popular lay betting strategy, and there are a number of free bet offers published by the bookies every week. Matched betting can be finite as these deals can dry up while mistakes involving calculations can be costly, but this is definitely a way where a lay bet can lead to a profit.