Look for Value
This can be a hard concept to quantify but essentially, value in a betting sense means spotting sports betting odds which are longer than the probability of that bet landing.

The usual example given involves the tossing of a coin: A coin toss is an important part of many sports and in cricket, a number of bookmakers will publish a market where players can stake on who calls it correctly.
In theory, this should be a 50 / 50 call and those bookies that do have odds will price both teams up at the same figure. In decimal terms that will usually equate to a price of 1.91. That matches the 50 / 50 equation but what if a sportsbook has got it wrong and they’ve listed one of the options at odds that equate to a 60 / 40 call? The 60% option is the value pick in this instance and a professional gambler would jump on that figure.
While bettors may not see a shift in prices on a coin toss bet, there are countless examples of where value can materialise. It’s all about the odds being longer than the mathematical equivalent and as an advanced part of how to develop betting skills, this is well worth looking at in greater detail.
As a final point to note in this section, a pro punter will always say that ‘less is more’ so, while there is value to be had on a regular basis, they will avoid making a bet if there isn’t a figure that stands out. When a novice starts to branch out beyond social betting, it’s easy to make the mistake of feeling that they have to make several bets a day when this isn’t the case. If a market doesn’t stand out then be patient as the value will surely come.
Should You Pay for Systems?
When developing beyond the casual punter stage, players will likely be faced with the option of paying for systems or advice from so-called pro tipsters. The advice from professional gamblers is to avoid these completely and in the words of renowned punter Wally Mitchell, you should ‘trust your eyes not your ears’.
Simply put, this means that you should ignore what everyone else is saying and make decisions for yourself. Admittedly there are some very successful tipping services out there and it can be tempting to get involved so should you really ignore all of these options?

If you feel that there may be a chance that a third party can help you make a profit then we suggest that you look for a trial service with minimal outlay. This might last for seven or 14 days and would give you enough time to assess if there is any value, prior to signing up on a longer term basis.
If, however, there is no trial option, we suggest that you avoid it completely. In general, you should learn how to improve betting skills on your own but it’s OK if you want to risk a very small financial outlay to get external advice.
For further research on systems, it’s worth checking up on arb betting and back and lay betting methods. If carried out correctly, these approaches has a high chance when odds are set out in a certain way and can be profitable although they can also be high risk and are not for the faint hearted.